Key Takeaways
- Your website is not a brochure. It’s a self-educating sales system that answers every buyer question, builds trust before the first conversation, and converts visitors into leads around the clock
- Every marketing dollar you spend on any channel eventually sends someone to your website. If it doesn’t convert when they arrive, every dollar spent upstream is wasted
- Level 0 includes all pages needed to cover your services and main keywords, with SEO-written content on every page from day one
- The Big 5 content pages address the five categories of questions buyers need answered before they commit: cost and pricing, problems and risks, comparisons, best-of lists, and reviews and proof
- If a buyer can land on your site, read your content, understand pricing, see proof, and feel confident, your sales calls become shorter, easier, and higher converting
- The investment ranges from $5,000 to $20,000 one-time, depending on the number of pages, service lines, industries served, and content complexity
- Payment is structured across three milestones: 50% project deposit, 25% at the design and content milestone, 25% at build completion
One sentence Summary: Your website is a self-educating sales system that answers every buyer’s question, builds trust before the first conversation, and serves as the conversion-ready destination that every other marketing level points to.
Investment Range: $5,000 – $20,000 one-time (depending on scope, number of pages, and complexity)
Timeline: 3-8 weeks from kickoff to launch
The Big Idea Most Businesses Miss
Your website is not a brochure. It is not a digital business card. It is not a portfolio that sits there, hoping someone will fill out a form.
Your website is a self-educating sales system.
When it’s built correctly, a buyer can land on your site, read your content, understand your pricing, see proof that you’ve done this before, and feel confident enough to take the next step, all without ever speaking to a human.
That means your sales calls become shorter because the buyer already understands what you do. They become easier because objections were addressed before the conversation started. And they convert at higher rates because the buyer showed up informed, confident, and ready to make a decision, rather than asking “So what do you guys do exactly?”
That is what Level 0 builds. Not a website. A system that sells for you around the clock.
Level 0 is the foundation of the Omnipresent Conversion Ecosystem. Every marketing investment you make, from social media to paid ads to AI outreach, eventually sends someone to your website. If the website doesn’t convert when they arrive, every dollar spent upstream is wasted.
Most businesses have a website that describes their company. Level 0 replaces that with a website that answers the specific questions buyers ask before they’re willing to pick up the phone, and does it well enough that when they do pick up the phone, the hard work is already done.
What You Get
Core Pages
Every Level 0 website includes all the pages your business needs to communicate your full offering clearly. The exact number depends on your services and market, but the structure always follows the same principle: every page exists to serve the buyer’s decision process.
Standard pages include:
- Homepage that communicates your positioning within five seconds, answers who this is for, what problem you solve, and why your approach is different, with an explainer video integrated to build immediate trust and connection
- Service/solution pages covering every core offering, each written around the specific problem it solves and the outcome it delivers, with one page per primary service so each page targets the keywords buyers actually search for, each with optional video walkthroughs explaining how the service works
- About page built to reduce risk and build trust (more on this below)
- Contact page with a clear, low-friction path to reach you and an explanation of what happens after they reach out
- Book a call page with scheduling integration so buyers can take action the moment they’re ready without waiting for email exchanges
- Additional pages as needed for industries served, process explanation, case studies, or dedicated comparison and pricing content, depending on your business
The number of pages scales with the complexity of your business. A company with two core services may need 8-12 pages. A company with five service lines and multiple industries may need 15-25 pages. This is the primary factor that moves the investment within the $5,000 to $20,000 range.
The Big 5 Content Pages
Most buyers have five categories of questions they need answered before they’ll commit to a conversation. Most websites ignore all five. Level 0 addresses every one of them because buyers who can’t find answers on your site will find answers on a competitor’s site instead.
1. Cost and Pricing Content Pages that address what your services cost, what affects the price, and what buyers should expect to invest. Not vague “contact us for pricing” pages. Honest, transparent content that respects the buyer’s need to understand the financial commitment before engaging. Buyers who understand pricing before the first call convert faster and waste less of your sales team’s time.
2. Problems Content Pages that honestly address what can go wrong, what challenges buyers should prepare for, what limitations exist, and what common mistakes look like. This counterintuitive content builds trust faster than any sales pitch because buyers know you’re being honest about reality rather than presenting a perfect picture.
3. Comparisons Content Pages that address how your approach compares to alternatives, when your service is the right fit versus when it isn’t, and what buyers should consider when evaluating options. Buyers are already comparing you to competitors. Owning that conversation on your site means they compare through your framing rather than someone else’s.
4. Best-Of Content Pages that address top options, best approaches, and recommended solutions for the problems your buyers face. These pages position you as the knowledgeable guide who understands the full landscape, not just your own offering. Buyers trust companies that educate rather than just promote.
5. Reviews and Proof Content Pages that showcase real results, real feedback, and real examples of what working with you looks like. Case studies, testimonials, and documented outcomes that answer the question every buyer asks: “Has this actually worked for someone like me?”
The About Page: Built to Reduce Risk
Most About pages are company histories that nobody reads. Your Level 0 About page is built as a trust-building asset that answers four specific questions buyers need answered before they’ll commit:
- Why you exist: The problem you saw in the market that made you start this business, and why that problem still matters
- What you believe: Your philosophy and approach, stated clearly enough that the right buyers feel aligned and the wrong buyers self-select out
- Who you serve best: Specific descriptions of your ideal client so buyers can see themselves in your story
- What makes you different: Not generic differentiators like “we care about results.” Specific, concrete reasons why your approach produces different outcomes than the alternatives
People buy from people they trust. Your About page is where that trust either builds or breaks.
Video Integration: Visual Assignment Selling
Video builds trust faster than text because buyers can see you, hear you, and assess your credibility in ways that written content alone cannot provide. Level 0 includes video integration across your site:
- Homepage explainer video that introduces who you are, what you do, and why it matters in 60-90 seconds so visitors immediately feel a human connection
- Service page videos where you walk through how each service works, what buyers should expect, and what the process looks like, answering the questions buyers have before they have to ask
- FAQ and objection videos where you answer common questions on camera, addressing the concerns that typically slow down or kill deals
This approach is called visual assignment selling. Instead of your sales team answering the same questions on every call, your website answers them on video before the call happens. Buyers arrive having already seen your face, heard your voice, and developed the familiarity that makes the first conversation feel like the second or third.
You provide the video content. We integrate it into your site architecture for maximum impact. If you don’t have videos yet, we design the site structure so videos can be added seamlessly when you’re ready, and we provide guidance on what to film first for the highest impact.
Clear Action Paths
A website that educates but doesn’t provide clear ways to take action is a library, not a sales system. Level 0 includes multiple conversion paths designed for different buyer readiness levels:
- Contact forms on relevant pages, each designed with minimal friction and clear post-submission expectations
- Book a call page with integrated scheduling so ready buyers can act immediately
- Quote request forms for buyers who want a proposal before committing to a conversation
- Low-friction micro-commitments like downloadable guides or assessment tools that capture leads who aren’t ready for a call but are engaged enough to exchange their contact information
Every action path explains exactly what happens next. “Submit” buttons are replaced with outcome-specific language like “Get Your Custom Quote” or “Schedule Your 15-Minute Call.” The buyer never wonders what they’re agreeing to.
SEO-Written Content for Every Page
Every page on your Level 0 website is written with search engine optimization built in from the start. This is not an add-on. It is part of how every page is constructed.
- Keyword research identifying the specific terms your buyers search when looking for your services, using tools like SEMrush or Ahrefs
- Primary and secondary keywords assigned to each page so your site covers the search landscape relevant to your business without pages competing against each other
- SEO-structured content on every page including keyword placement in titles, headers, first paragraphs, and body copy written naturally for both humans and search engines
- Meta titles and descriptions written for every page, optimized for click-through from search results
- Header hierarchy (H1, H2, H3) structured so search engines and AI answer platforms can understand and extract your content
- Internal linking between pages so search engines understand the relationship between your services and visitors can navigate naturally
Conversion Architecture
- Navigation organized around the buyer’s decision journey, not your internal org chart
- One clear call-to-action path per page with conversion tracking
- Every page answers three questions: who is this for, what do they get, and what should they do next
- Primary CTA visible without scrolling on every page
Technical Foundation
- Mobile-responsive design that passes Google Core Web Vitals
- Fast load speed (under 3 seconds)
- SSL certificate and security setup
- Google Analytics 4 installed, configured, and verified
- Google Tag Manager installed for future tracking needs
- Google Search Console connected and sitemap submitted
SEO Technical Foundation
- XML sitemap generated and submitted
- Robots.txt properly configured
- Schema markup for business information (LocalBusiness or Organization)
- Image optimization with descriptive file names and alt text
- Clean URL structure with keyword-relevant slugs
- 404 page configured
- Canonical tags set to prevent duplicate content issues
What This Level Solves
Level 0 solves the problem of having a website that exists but doesn’t sell. It replaces the digital brochure with a self-educating system where buyers can find answers to every question they have, build confidence in your expertise, understand your pricing, see proof of your results, and take action when they’re ready.
The result: your sales team spends less time educating and more time closing. Buyers arrive informed, qualified, and ready for a productive conversation. And every marketing dollar you spend on any channel becomes more productive because it points to a destination designed to convert.
What This Level Does NOT Include
- Landing pages for specific campaigns (Level 2)
- Email capture sequences or automated nurture systems (Levels 2 and 3)
- Ongoing blog content or SEO articles beyond the initial build (Level 4)
- Video production (Level 5 — though video integration into the site is included)
- Paid advertising setup or management (Level 6)
- AI outreach or automation (Level 7)
- Ongoing monthly content updates or marketing execution
Level 0 builds the foundation. Levels 1-7 build the system on top of it.
What Determines Where You Fall in the Price Range
Level 0 – Website Foundation
Your website is the core conversion system that supports every marketing level.
| Scope Factor | Lower ($5,000–$8,000) | Mid ($8,000–$12,000) | Upper ($12,000–$20,000) |
|---|---|---|---|
| Number of Pages | 10–15 core pages | 15–25 pages with expanded services | 25–40+ pages with full coverage |
| Service Coverage | Primary services only | All services with detailed breakdowns | Full service + sub-service architecture |
| Big 5 Content | Core pricing, problems, comparisons | Expanded Big 5 across all services | Full Big 5 ecosystem with deep coverage |
| SEO Foundation | Basic keyword targeting | Full keyword mapping + on-page SEO | Advanced SEO structure + internal linking system |
| Conversion Architecture | Basic CTAs and contact flow | Multi-step conversion paths | Full funnel-based conversion system |
| Video Integration | Homepage + key pages | Service page videos | Full Selling 7 video integration |
| Trust Assets | Basic testimonials | Case studies + proof sections | Full trust system with layered proof |
| Technical Setup | GA4 + basic setup | GA4 + GTM + Search Console | Full technical SEO + performance optimization |
| Future Scalability | Limited expansion structure | Built to support Levels 1–3 | Built to support full Conversion Ecosystem |
Why This Investment Makes Sense
Consider what a website that doesn’t convert actually costs.
If you’re spending money on any marketing activity, whether it’s networking, social media, paid ads, or outreach, and those efforts send people to a website that fails to answer their questions or provide a clear next step, you’re paying for attention that produces nothing.
A business spending $3,000 a month on marketing activities pointed at a website that converts at 1% is wasting roughly $2,700 of that investment every month. Over a year, that’s $32,400 in marketing spend producing a fraction of what it should because the destination wasn’t built to convert.
Now consider the alternative. A Level 0 website that answers the Big 5 questions, builds trust through video and proof, and provides clear action paths typically converts at 3-5x the rate of a standard brochure site. That same $3,000 monthly marketing spend produces 3-5x more leads without increasing the budget by a single dollar.
The website pays for itself by making every marketing dollar you’re already spending more productive.
Timeline: What to Expect
What We Do
Week 1: Discovery and Strategy We research your market, your buyers, your competitors, and the keywords your audience searches for. We map the site structure, define the Big 5 content strategy, identify video integration points, and define the conversion path every visitor should follow. You receive a complete site plan with page list, keyword assignments, and conversion architecture for approval before any design or writing begins.
Week 2-3: Content and Design SEO-optimized copy is written for every page, including Big 5 content, About page, and service pages. Design concepts are developed based on your brand and the conversion principles that drive action. You review and provide feedback on both content and design together.
Week 4-5: Development and Integration The site is built, tested across devices, and connected to Google Analytics, Google Tag Manager, and Google Search Console. Forms are tested. Scheduling tools are integrated. Video placements are configured. Speed is optimized. Every technical element is verified.
Week 5-6: Revision and Launch Your feedback from the review phase is implemented. Final testing across all devices and browsers. The site goes live. We verify analytics tracking, test conversion paths, and confirm that search engines are indexing the site correctly.
Week 6-8: Post-Launch Support 30-day support period begins. Edits, fixes, and one round of content revisions based on initial performance data. Analytics review at 30 days confirming tracking is working correctly and identifying any early optimization opportunities.
For larger sites (18+ pages), the timeline may extend to 8-10 weeks. We confirm the exact timeline during discovery.
What We Need From You
Level 0 is a partnership. We do the heavy lifting, but we need specific inputs from you to build a site that accurately represents your business:
- Brand assets: Logo files, brand colours, any existing style guides or preferences
- Access: Domain registrar login, hosting access, and any existing analytics accounts
- Input on positioning: A kickoff conversation (60-90 minutes) where we learn how you describe your business, who your best clients are, what makes you different, and what your sales team hears most often on calls
- Video content: If you have existing videos, we integrate them. If not, we design the placement structure and provide a shot list of what to film first for maximum impact
- Review and feedback: Two review rounds during the project, each requiring your input within 3-5 business days to keep the timeline on track
- Time commitment: Approximately 4-6 hours of your time across the entire project, concentrated in the discovery phase and review rounds
Revision and Satisfaction Policy
Level 0 includes two full rounds of revisions built into the process.
Round 1 happens after the initial content and design are presented. This is where you provide feedback on messaging, layout, imagery, and overall direction. We implement all feedback before moving to development.
Round 2 happens after the site is built and you review the live staging version. This covers final adjustments, content tweaks, and any elements that need refinement once you see the full site functioning together.
What counts as a revision: Changes to existing content, layout adjustments, image swaps, CTA wording changes, color adjustments, and minor structural modifications within the approved scope.
What counts as a scope change: Adding new pages not in the original plan, fundamentally changing the site structure after development begins, or requesting new custom functionality not discussed during discovery. Scope changes are quoted separately so there are no surprise charges.
If the direction isn’t right after the first draft, we address it. The goal is a site you’re confident in, not a site we pushed out the door.
What You Own When It’s Done
Everything. The site, the design, the content, and the code are yours.
- You own the website and all its content outright
- You own the design and can modify it however you want
- You can take the site to another developer or agency at any time
- There are no licensing fees, recurring platform charges from us, or lock-in agreements
- Your domain, your hosting, and your analytics accounts remain yours throughout
The only ongoing costs are your own hosting and domain renewal, which you control directly. Hosting typically runs $20-$50/month.
Who Builds This
The Conversion Ecosystem is built buy our team of experts and managed by Rod Agatep, a digital marketing strategist with over 27 years of experience building marketing systems for B2B companies. This is not an agency with rotating junior staff or a freelancer learning on your project. Rod has personally designed, written, and built marketing systems across dozens of industries, from professional services firms to SaaS companies to consultancies.
What 27 years of experience means for your Level 0:
- Your website won’t be a guess. It will be built on patterns that have been tested, refined, and proven across hundreds of client engagements. The structure, the messaging, the conversion paths, the Big 5 content strategy, and the SEO foundation all reflect what actually works, not what a template suggests or a blog post recommends.
- You work directly with the person making the decisions. There is no account manager translating your needs to a team you never meet. Rod handles strategy, oversees every element, and ensures the final product meets the standard that 27 years of reputation depends on.
- The foundation is built for what comes next. Level 0 isn’t designed in isolation. It’s designed by someone who understands all seven levels of the Conversion Ecosystem and builds the foundation so that every level you add later integrates cleanly. Nothing needs to be rebuilt. Nothing needs to be patched. The architecture is right from day one.
- You get honesty, not a sales pitch. If your current website is close enough that a full rebuild isn’t necessary, you’ll hear that. If Level 0 isn’t the right starting point for your situation, you’ll hear that too. The relationship starts with an honest assessment, not a predetermined recommendation.
Payment Terms
Level 0 is a one-time investment paid in three milestones:
- 50% — Project Deposit due upon scope approval to begin work
- 25% — Design & Content Milestone due when the first draft of content and design is presented for review
- 25% — Build Completion Milestone due when the site is built, tested, and delivered ready for launch
Payment is tied to project completion, not launch date. Once the site is delivered and ready to go live, the project is considered complete regardless of when you choose to launch.
For projects above $12,000, we can structure payment across four milestones: kickoff, mid-project review, mid-content review, and build completion. We discuss the arrangement during discovery and confirm terms before any work begins.
Common Objections Addressed Honestly
“I can get a website for $1,500 on Fiverr or from a freelancer.”
You can. And for some businesses, that’s the right move. If you need a simple online presence with basic information and you’re not relying on the website to generate leads or support a marketing system, a budget build may be sufficient.
Level 0 is different because it’s not a website build. It’s a conversion system with SEO-optimized content targeting the keywords your buyers search for, Big 5 content that answers every question before the first call, video integration, structured conversion paths, and an architecture designed to support six additional marketing levels on top. The $1,500 site and the Level 0 site appear to be in the same category from the outside. They produce fundamentally different business outcomes.
“Can’t AI just build my website?”
AI can absolutely generate a website. It can write copy, suggest layouts, and even structure pages. The issue isn’t whether AI can build it. The issue is what it builds.
Without the strategy behind it, AI produces a brochure website. It looks good, reads well, and checks the boxes, but it isn’t designed around how your buyers actually search, think, compare, and decide.
It won’t:
- structure content around high-intent search terms
- map answers to real buyer questions before the first call
- build conversion paths that guide someone from curiosity to decision
- align messaging across pages, offers, and proof points
- connect into a larger ecosystem that drives traffic, nurture, and sales
AI can generate the pieces. It doesn’t know how to assemble them into a system that converts.
Level 0 is not about creating pages. It’s about building the logic behind those pages so they work together to attract, qualify, and convert the right customers. Without that logic, you don’t have a marketing asset. You have a digital brochure.
“We just redesigned our site last year.”
A recent redesign doesn’t mean Level 0 is done. Many redesigns focus on visual appearance without addressing the conversion architecture, Big 5 content, SEO foundation, or buyer decision logic that Level 0 builds. Run through the readiness assessment below. If your recently redesigned site scores 17+, you may not need Level 0. If it doesn’t, the redesign addressed aesthetics but not the fundamentals that make a website sell.
“Can’t we just fix a few things instead of rebuilding?”
Sometimes yes. If your site’s structure is sound and the gaps are limited to specific content, SEO, or conversion path issues, a targeted fix may be more appropriate than a full Level 0 build. We assess this during the initial review and recommend the option that makes the most financial sense for your situation. We don’t recommend a full build when a fix would accomplish the same result.
“How do I know this will actually convert better?”
Two things provide evidence. First, the readiness assessment gives you a concrete score comparing your current site against the specific criteria that drive conversion. The gap between your current score and the Level 0 standard represents the improvement opportunity. Second, Level 0 is built on 27 years of tested patterns across hundreds of B2B websites. The Big 5 content strategy, the conversion architecture, the SEO structure, and the video integration approach are proven frameworks, not experiments.
“What if my business changes after the site is built?”
Your website should evolve as your business evolves. Level 0 is built with a clean architecture that makes future changes straightforward. Adding a service page, updating pricing content, or adjusting positioning doesn’t require rebuilding the site. The structure is designed for flexibility within a stable framework.
Level 0 Readiness Assessment
If you already have a website, answer these questions honestly. If you can answer YES to all of them, your current website passes Level 0 and you may be ready to build on top of it.
Positioning Clarity
[ ] Can a first-time visitor understand what you do within 5 seconds of landing on your homepage?
[ ] Does your homepage clearly state who your service is for and who it is not for?
[ ] Is your value proposition specific enough that it couldn’t describe a competitor?
The Big 5 Content
[ ] Does your site address pricing or cost expectations for your services?
[ ] Does your site honestly discuss what can go wrong or what challenges buyers should expect?
[ ] Does your site compare your approach to alternatives?
[ ] Does your site include best-of or educational content that positions you as a knowledgeable guide?
[ ] Does your site include real proof: case studies, testimonials, or documented results?
Conversion Path
[ ] Does every page have a clear next step the visitor can take?
[ ] Can a visitor get from any page to a contact or booking action in two clicks or less?
[ ] Is the primary CTA visible without scrolling on every page?
[ ] Does your contact form explain what happens after submission?
[ ] Do you have a scheduling page where ready buyers can book a call directly?
About Page and Trust
[ ] Does your About page explain why you exist and what you believe?
[ ] Does your About page clearly describe who you serve best?
[ ] Does your About page build trust through specifics rather than generic corporate language?
[ ] Would a skeptical buyer feel more confident after viewing your site, not less?
Video Integration
[ ] Does your homepage include a video introducing who you are and what you do?
[ ] Do your service pages include video walkthroughs or explanations?
[ ] Does your site use video to answer common questions buyers have?
Content and SEO
[ ] Does every service page target a specific keyword your buyers search for?
[ ] Is the content on each page written to address a buyer’s problem rather than describe your internal capabilities?
[ ] Do all pages have unique, optimized meta titles and descriptions?
[ ] Are headers structured properly (H1, H2, H3) for search engines and AI platforms?
[ ] Is your site indexed in Google Search Console with no critical errors?
Technical Health
[ ] Does your site load in under 3 seconds on mobile?
[ ] Does your site display correctly on phones and tablets?
[ ] Is Google Analytics 4 installed and tracking visitor behaviour?
[ ] Does your site have SSL (https) security?
[ ] Is Google Tag Manager installed?
Scoring
26-30 YES answers: Your Level 0 is solid. You’re ready to move to Level 1.
19-25 YES answers: Your foundation has gaps that will limit the performance of every marketing level built on top of it. We can assess which gaps matter most and whether a partial fix or a full Level 0 engagement is the right move.
18 or fewer YES answers: Your website is working against you more than it’s working for you. Level 0 should be your first investment before spending money on any other marketing activity.
When to Move to Level 1
You’re ready for Level 1 (Social Media Presence) when:
- Your website passes the assessment above with 26+ YES answers
- A visitor who has never heard of you can understand your positioning, find answers to their questions, see proof of your results, and take action without confusion
- You are confident that if someone clicked through from a social media post, your website would reinforce rather than undermine the impression they formed
- Your core service pages are live, optimized, and targeting the right keywords
- The Big 5 content is in place so buyers researching your category find your answers, not a competitor’s
If your website isn’t ready, every social media post, every ad click, and every referral visit sends people to a destination that fails to convert their interest into action. Fix Level 0 first. Everything else compounds on top of it.
Frequently Asked Questions
How is this different from hiring a web designer?
Most web designers build websites that look good. Level 0 builds a website that sells. The difference is that every page is structured around the buyer’s decision process, written with SEO built in, includes Big 5 content that answers every major buyer question, integrates video for trust-building, and is designed as the foundation for a complete marketing system. A designer gives you a site. Level 0 gives you a self-educating sales system that every future marketing investment builds on.
What if I already have a website?
If your website scores 26+ on the readiness assessment, you may not need Level 0. If it scores below that, we assess whether your current site can be upgraded or whether a rebuild is the smarter investment. Many businesses have sites that look professional but fail the conversion, content, and SEO fundamentals that Level 0 addresses.
Why is the price range so wide?
The range reflects scope. A business with two services and a straightforward offering needs 8-12 pages. A business with five service lines across multiple industries needs 18-25+ pages with more keyword research, more Big 5 content, and more written copy. We scope the project together during discovery so you know your exact investment before work begins.
Do I need Level 0 before I can start any other level?
Yes. The Conversion Ecosystem rule is that every level below your active level must be in place. Level 0 is the foundation. If your website doesn’t pass the readiness assessment, starting at Level 1 or above means sending traffic and leads to a destination that isn’t built to convert them.
What platform is the website built on?
We primarily build on WordPress but also work with other platforms, depending on your needs, technical preferences, and future plans. Both platforms support the Conversion Ecosystem’s conversion architecture, SEO requirements, video integration, and scalability. We recommend the best fit during discovery.
What happens after the 30-day support period?
After the 30-day post-launch support period, you have two options. If you move to Level 1 or above, ongoing site updates, content changes, and technical maintenance are included in your monthly engagement. If you stay at Level 0, continued support is recommended. We offer a monthly maintenance plan starting at $300/month that covers security updates, plugin and platform maintenance, minor content edits (up to 2 hours per month), uptime monitoring, monthly performance check-ins, and priority support if something breaks. This keeps your foundation healthy without requiring you to manage the technical details yourself. If you prefer to manage the site internally, we provide full documentation and a handoff session, so your team knows how to maintain everything we built. The site is yours either way.
Can I start at a higher level if my website is already strong?
Yes. If your website passes the Level 0 readiness assessment and we verify the foundation is solid, you can start at whatever level matches your current stage. The rule is that the levels below must be in place, not that we must build them.
Do I need to have videos ready before we start?
No. If you have existing videos, we integrate them. If you don’t, we design the site with video placement architecture built in and provide a prioritized shot list of what to film first. The site works without video and works better with it. You can add videos at any time after launch.
What if I’m not happy with the direction after the first draft?
Level 0 includes two full revision rounds. The first round addresses content and design direction before development begins. If the direction isn’t right, we adjust based on your feedback. Major direction changes after the first review are normal and expected. That’s what the review process is designed for.
How much of my time does this require?
Approximately 4-6 hours across the entire project. The largest time investment is the 60-90 minute kickoff conversation during discovery. After that, your involvement is primarily reviewing content and design at two checkpoints, providing feedback within 3-5 business days at each round.
Pricing Summary
| Option | Investment | Timeline |
|---|---|---|
| Level 0 standalone | $5,000 – $20,000 one-time | 3-8 weeks |
| Level 0 with any active monthly level | 20% off the above range | 3-8 weeks |
Payment Terms:
- 50% due at project kickoff (after scope approval)
- 50% due at launch
- Three-milestone option available for projects above $12,000
What you own: Everything. The site, design, content, and code are yours with no lock-in, licensing fees, or recurring charges from us.
The Omnipresent Conversion Ecosystem Rule
Every level below your active level must be in place. Level 0 is the foundation. Nothing above it works without it. If you’re considering any marketing investment, from social media to paid ads to AI outreach, start here. The companies that build in order to compound results. The companies that skip levels waste budget.
Next Step
If you’re not sure whether your current website passes Level 0 or whether you need a partial fix or a full build, the fastest way to find out is a conversation. We’ll review your site together, run through the readiness assessment, and tell you honestly whether Level 0 is the right starting point or whether you’re ready to build higher.
No pitch. No pressure. Just clarity on where you stand and what to do next.