Level 1: Social Media Presence Pricing

Table of Contents

Key Takeaways

Social media is your first visibility layer, putting your business in front of buyers every single day so they recognize and trust you before they ever visit your website
Level 1 includes daily content: 3 videos per week and 4 image/text posts per week, totalling 7 posts every week with no gaps
Content feeds the entire ecosystem. Top-performing social content informs blog topics at Level 4, video topics at Level 5, landing page messaging at Level 2, and outreach personalization at Level 7
The investment ranges from $1,500 to $3,500/month, depending on platform count, video complexity, content formats, and engagement scope
Social media compounds over time. Month 1 builds consistency. Month 3 identifies what works. Month 6 is where every other marketing investment becomes more effective because buyers recognize you before the touchpoint occurs

One sentence Summary: Social media is your first layer of visibility, showing up every single day where your buyers spend time, so they recognize and trust you before they ever visit your website.

Investment Range: $1,500 – $3,500/month (depending on platform count, content complexity, and engagement scope)

Annual Commitment: 20% off the monthly rate

Stacking Discount: Pricing decreases as levels are added (see Conversion Ecosystem pricing table)

Timeline to first results: 30-60 days for consistent presence, 90-120 days for measurable audience growth and recognition

What This Level Is

Level 1 is the first active marketing layer built on top of your Level 0 website foundation. It creates daily visibility that makes your business recognizable to buyers before they ever click through to your site.

Most B2B buyers don’t discover a company and buy from it immediately. They notice the company over time. They see a post that resonates. They see another one the next day. They start recognizing the name. They watch a video and feel like they know the person behind the business. They develop a sense of what the company believes and whether it aligns with their own situation. By the time they click through to the website or respond to outreach, familiarity and trust have already begun to form.

Level 1 builds that familiarity systematically rather than leaving it to chance. It puts your business in front of your buyers every single day with a mix of video content, image posts, and thought leadership that demonstrates expertise and builds the recognition that makes every other marketing level more effective.

Why Level 1 Comes Before Everything Else

There’s a reason social media is Level 1 and not Level 4 or Level 6.

Every marketing activity you’ll invest in at higher levels, whether it’s landing pages, email marketing, content, paid ads, or AI outreach, works better when the buyer has already encountered your brand. A cold ad from a company nobody recognizes converts at a fraction of the rate of an ad from a company the buyer has seen in their feed for the past three months. A cold email from an unknown sender gets deleted. The same email from someone whose videos the buyer has been watching gets opened.

Level 1 creates the warm layer of recognition that every higher level depends on. Without it, every future marketing investment starts from a position of zero trust. With it, every future investment starts with familiarity already in place.

What You Get

Platform Strategy

Not every social platform deserves your time. Level 1 starts with identifying where your specific buyers actually spend time and focusing your investment there rather than spreading thin across every platform.

For most B2B companies, that means LinkedIn first. LinkedIn is where decision-makers research, evaluate, and form opinions about potential partners. It’s where your content reaches the people who sign contracts, not just the people who browse casually.

Depending on your market, we may also recommend:

YouTube as a secondary platform if your market responds to longer educational content (feeds into Level 5)
Instagram if your service has a visual component or your buyers engage there
TikTok if short-form educational content fits your market and buyer demographics
X (Twitter) if your industry has an active professional community there

We recommend starting with one primary platform and doing it exceptionally well rather than doing three platforms poorly. Platform expansion happens as the system matures and the data tells us where to grow.

Daily Content Creation: 7 Posts Per Week

Level 1 is not a “post when we feel like it” approach. It is daily content that keeps your business visible every single day your buyers open their feed. Consistency at this frequency is what builds the recognition that occasional posting never achieves.

Every week includes:

3 Video Posts

Short-form videos (60-90 seconds) designed for the platform’s native video format
Topics drawn from your expertise, your buyers’ problems, and the questions your sales team hears most often
Script writing included so you know exactly what to say before you hit record
Professional editing with captions, branded elements, and platform-optimized formatting
Each video designed to build authority and create the feeling that the viewer knows you personally

4 Image and Text Posts

A mix of thought leadership, educational insights, proof and results, and engagement-driven content
Custom graphics, quote cards, carousel posts, and branded imagery
Each post written in your voice and aligned to your positioning
Designed to complement the video content so the overall feed tells a cohesive story

What a typical week looks like:

Monday: Video — you breaking down a common misconception in your industry (60 seconds, direct to camera)
Tuesday: Image post — a specific insight from a client engagement framed as a lesson (branded graphic with caption)
Wednesday: Video — you answering a question your sales team hears every week (90 seconds, conversational)
Thursday: Carousel post — a step-by-step framework or comparison that educates while demonstrating expertise
Friday: Video — you sharing a perspective on an industry trend or challenging conventional thinking (60 seconds, opinion-driven)
Saturday: Image post — a proof point, testimonial highlight, or result that builds credibility
Sunday: Engagement post — a question, poll, or discussion starter that invites your audience to participate

This mix ensures your feed never feels repetitive. Video builds trust through a face-to-face connection. Image posts reinforce your expertise in a scannable format. Together, they create a daily presence that compounds recognition over time.

Script Writing and Video Direction

You don’t have to figure out what to say on camera. We handle the thinking so you can focus on delivery.

For every video, you receive:

A complete script or talking points tailored to your voice, your expertise, and the specific topic
Hook writing because the first 3 seconds determine whether someone watches or scrolls, and we craft openings designed to stop the scroll
Structure guidance so every video follows a proven format: hook, context, insight, takeaway
Delivery notes including tone suggestions, pacing guidance, and tips specific to the platform
Batch filming guidance so you can record 3-5 videos in a single session rather than filming every day

Most clients find that once the scripts are dialled in, filming takes 30-45 minutes per week for all three videos. We handle everything after that.

Professional Video Editing

Raw footage becomes polished, platform-optimized content:

Captions and subtitles on every video because 85% of social media video is watched without sound
Branded intro and outro elements that reinforce your visual identity
Cut editing that removes pauses, filler words, and low-energy moments so the final product is tight and engaging
Platform-specific formatting including aspect ratios, safe zones, and length optimization for each platform’s algorithm
Thumbnail design for platforms where thumbnails affect click-through rates
Motion graphics and text overlays where they enhance the message without distracting from it

The Testing Framework: Finding Your 20%

Here is where Level 1 becomes a system rather than just content production.

Not all content performs equally. That’s expected. The goal isn’t to make every post go viral. The goal is to find the 20% of content that produces 80% of your results and then double down on it relentlessly.

How the testing framework works:

Month 1: Test everything. We launch content across multiple themes, formats, and angles. Video topics range across your expertise. Image posts test different formats. We cast a wide net intentionally because the data from this month tells us where to focus.

Month 2: Read the signals. We analyze which topics generated the most engagement, which video styles held attention longest, which image formats produced the most saves and shares, and which posts drove website traffic. Patterns emerge. Some topics resonate. Some formats work better than others. Some hooks stop the scroll consistently.

Month 3: Double down. We shift production toward what’s working. If “myth-busting” videos consistently outperform “how-to” videos, we produce more myth-busting content. If carousel posts drive more saves than single images, we shift the image mix toward carousels. If a specific topic generates conversation, we build a content series around it.

Ongoing: Continuous refinement. The 80/20 principle never stops applying. Every month, we identify the top performers, analyze why they worked, and produce more content with those characteristics. The content gets better every month because we’re not guessing. We’re responding to what the audience actually engages with.

This is why daily posting matters for testing. At 7 posts per week, you generate 28-30 data points per month. That’s enough data to identify patterns within 60-90 days. Companies posting 3 times per week generate 12 data points per month and need 4-6 months to see the same patterns. Frequency accelerates learning. Faster learning means faster results.

Community Engagement

Posting alone doesn’t build presence. Engagement does. Level 1 includes active engagement on your behalf:

30 minutes per business day of strategic engagement with target accounts, industry conversations, and relevant content from potential buyers and partners
Comment responses on your posts to maintain conversation momentum and show that there’s a real person behind the content
Strategic connection building by engaging with the specific companies and decision-makers in your target market
Community participation in relevant groups, discussions, and industry conversations where your expertise adds value

This engagement creates the visibility that posting alone cannot. Your name appears in your buyers’ feeds not just when you post but when you contribute to conversations they’re already having.

Account and Profile Optimization

Before content starts flowing, your profiles need to work as hard as your content does:

LinkedIn profile optimization including headline rewrite, summary overhaul, featured section setup, and banner image aligned with your Level 0 website positioning
Company page setup or optimization ensuring your business page reinforces the same message as your personal profile and website
Profile-to-website alignment so the message is consistent from the first social impression through the website visit
Platform-specific profile elements optimized for each platform’s discovery and recommendation algorithms

Content Calendar and Approval

You always know what’s going out and when:

Weekly content calendar delivered for your review and approval before publishing
Batch approval process so you review and approve content efficiently rather than daily
Script delivery in advance of filming days so you have time to review and get comfortable with the material
Flexibility for timely content when industry news or market changes create opportunities for relevant, in-the-moment posts
Revision process for any content you want adjusted before it goes live

Monthly Reporting

Every month, you receive a clear report covering:

Reach and impressions: how many people saw your content
Engagement metrics: likes, comments, shares, and saves
Video performance: view counts, average watch time, and completion rates
Follower growth: net new followers and audience quality assessment
Profile visits: how many people clicked through to learn more about you
Website click-throughs: how many people moved from social media to your website
Top performing content: which posts and videos resonated most and why they worked
80/20 analysis: identifying the content themes, formats, and topics producing disproportionate results
Recommendations: what to double down on, what to stop producing, and what to test next month

The metric that matters most at Level 1 is not follower count. It’s whether your target buyers are seeing, recognizing, and engaging with your content. We track vanity metrics because clients ask about them, but we make decisions based on audience quality, content resonance, watch time, and website traffic generated. A post that reaches 500 of the right people is more valuable than a post that reaches 5,000 of the wrong people.

Quarterly Content Strategy Refresh

Every 90 days, we conduct a comprehensive strategy review:

80/20 audit identifying the 20% of content producing 80% of results and restructuring the next quarter’s production around those patterns
Theme analysis identifying which content categories produce the most engagement and website traffic
Audience analysis examining who’s engaging and whether they match your target buyer profile
Competitive review assessing what competitors are posting, what’s working for them, and how to differentiate your content
Format performance analysis determining which content types (video vs image vs carousel vs text) produce the best results for your specific audience
Strategy adjustments refining content mix, topics, and engagement approach based on accumulated data

How Content Feeds the Ecosystem

Level 1 content doesn’t just live on social media. It becomes the raw material for every level above it.

Top-performing social content reveals the topics your audience cares about most, which directly informs blog and SEO content strategy at Level 4
Video scripts and themes become the starting point for long-form video content at Level 5, where short-form topics are expanded into comprehensive deep dives
Engagement data shows which buyer concerns and objections appear most frequently, which informs landing page messaging at Level 2 and email content at Level 3
The content library you build at Level 1 gives paid advertising at Level 6 a library of proven creative to amplify rather than testing ad creative from scratch
Audience engagement patterns reveal which segments respond to which messages, directly informing AI outreach targeting and personalization at Level 7

Every level in the Conversion Ecosystem feeds every other level. Level 1 is where the data starts flowing.

What Determines Where You Fall in the Price Range

Level 1 – Social Media & Awareness

Consistent visibility that builds trust, attracts attention, and drives traffic into your ecosystem.

Scope Factor	Lower ($1,000–$2,000/mo)	Mid ($2,000–$3,500/mo)	Upper ($3,500–$6,000+/mo)
Posting Frequency	3–5 posts per week	Daily posting across key platforms	Multiple daily posts with distribution system
Platforms Covered	1–2 platforms	2–4 platforms	4+ platforms with cross-channel distribution
Content Types	Basic educational + awareness content	Educational + authority + engagement content	Full mix: authority, engagement, conversion-driven content
Video Content	Short-form video only	Short-form + structured video series	High-volume short-form + strategic video campaigns
Content Strategy	Basic topic planning	Audience-focused content strategy	Full content flywheel aligned with ecosystem
Distribution	Manual posting	Scheduled posting with basic optimization	Multi-account distribution + amplification strategy
Engagement Handling	Limited response support	Active comment and DM engagement	Full engagement system with conversation tracking
Audience Growth	Organic growth only	Organic + basic growth tactics	Structured audience growth and reach expansion
Performance Tracking	Basic metrics (views, likes)	Engagement + reach analysis	Full performance tracking tied to traffic and leads
Integration with Ecosystem	Standalone content	Linked to Level 0 and Level 2	Fully integrated with all active levels and modules

What This Level Solves

Level 1 solves the problem of invisibility. It replaces the pattern where your company exists online, but nobody encounters it between the moments when you’re actively selling. It creates a daily drumbeat of visibility that makes buyers recognize your name, associate it with expertise, and develop the trust that makes every future touchpoint more effective.

Without Level 1, your website sits waiting for visitors who may never arrive because nobody knows you exist. With Level 1, your website receives traffic from people who already have a positive impression of who you are and what you know.

What This Level Does NOT Include

Your website or website changes (Level 0)
Landing pages or conversion-specific pages (Level 2)
Email marketing, newsletters, or lead magnets (Level 3)
Blog content, SEO articles, or long-form written content (Level 4)
Long-form video production (10+ minutes) or full YouTube strategy (Level 5)
Paid social media advertising or boosted posts (Level 6)
AI-powered outreach or automation (Level 7)

Level 1 creates the daily visibility layer. The levels above it convert that visibility into a pipeline.

What You Need to Provide

Level 1 requires less of your time than most people expect:

Onboarding conversation (60-90 minutes): We learn your voice, your opinions, your positioning, and your perspective on the topics your buyers care about. This is the foundation for every piece of content we create.
Weekly filming session (30-45 minutes): Once scripts are approved, you record 3 videos in one sitting. We provide all scripts, talking points, and delivery guidance. Most clients batch-film on the same day each week and build it into their routine within the first month.
Weekly content approval (15-20 minutes): Review the upcoming week’s content calendar and scripts, flag anything you want adjusted, and approve.
Quarterly strategy call (30-45 minutes): Review what’s working, discuss what’s changing in your market, and align on the next quarter’s content direction.

Total monthly time commitment: approximately 4-5 hours, with the majority being the filming sessions that get faster and easier every month as you get comfortable on camera.

How We Handle Negative Comments and Public Criticism

Putting yourself on camera and sharing opinions publicly creates visibility. It also creates exposure. We address this proactively:

We monitor all comments and responses on your content daily as part of the engagement scope
Disagreements are handled professionally. A thoughtful response to disagreement often builds more credibility than the original post because it demonstrates confidence and expertise under pressure
Trolls and bad-faith engagement are identified and managed without escalating. Some comments deserve a response. Others deserve to be ignored. We know the difference.
Competitor engagement is tracked. If competitors engage with your content, we assess whether it’s an opportunity for professional visibility or something to let pass
Crisis protocol: In the unlikely event that a post generates significant negative attention, we have a response framework that protects your reputation while maintaining your authority

The fear of negative feedback prevents many business leaders from building a social presence. In practice, thoughtful B2B content rarely generates hostility. It generates respect, even from people who disagree with your perspective.

Integration With Your Sales Team

Level 1 isn’t a marketing silo. It’s a sales support tool. Here’s how we connect the two:

Monthly sales brief highlighting the top-performing content from the past month so reps can reference it in conversations: “Did you see our post about X? That’s exactly the approach we’d take with your situation.”
Target account alerts when decision-makers at companies in your pipeline engage with your content, giving sales a warm reason to follow up
Content sharing guidance so your sales team knows which posts to amplify through their own networks for extended reach
Sales conversation intelligence where insights from sales calls (common objections, frequently asked questions, buyer language) are fed back into content creation so social content addresses the exact concerns buyers raise in real conversations

Content Ownership

Everything we create for you belongs to you:

You own every video, every image, every script, and every piece of written content
You can repurpose content on your website, in emails, in presentations, or anywhere else
If you cancel Level 1, you keep everything that was produced during the engagement
There are no licensing restrictions or content holdback clauses

How Long Before You See Results

Social media is a compounding channel. It does not produce overnight results. Setting realistic expectations matters, so you don’t pull the plug before the system reaches the performance level it’s designed to produce.

Month 1: Foundation and testing. Your daily content cadence is established. The testing framework begins casting a wide net across topics and formats. Engagement is modest. This month is about building consistency and generating the data needed to find your 20%.

Month 2: Patterns emerge. The 80/20 analysis begins revealing which content themes, video styles, and formats your audience responds to. Engagement grows as the algorithm recognizes your consistent posting pattern. Website click-throughs begin appearing in analytics.

Month 3: Recognition starts and content sharpens. Buyers in your target market begin recognizing your name. The sales team may report that prospects mention seeing your videos. Content production shifts toward the proven 20% that produces the strongest results. The content gets noticeably better because it’s built on data, not guesses.

Month 4-6: Compounding accelerates. Each month builds on the previous month’s audience growth and content refinement. Your feed has a substantial back catalogue that continues to generate impressions. Your presence feels established rather than new. Video watch time increases as returning viewers become more familiar. Buyers who visit your website increasingly arrive with trust already built.

Month 6+: The warm layer is fully active. Every other marketing activity you invest in performs better because buyers recognize you before the touchpoint occurs. Your content library is deep enough that buyers can binge your videos and absorb your perspective in a single sitting. The value of Level 1 is most clearly seen in the performance improvement of every level above it.

Companies that quit at month 2 because “nothing happened” miss the compounding effect that makes month 6 dramatically more valuable than month 1. Social media is infrastructure, not a campaign. It builds over time. Daily posting accelerates this timeline significantly compared to companies posting 3 times per week.

Why This Investment Makes Sense

The average B2B buyer consumes 3-7 pieces of content from a company before engaging with sales. If your company produces no consistent content on the platforms where buyers spend their time, those 3-7 touchpoints occur on a competitor’s feed rather than yours.

Level 1 ensures your business occupies that pre-sales awareness window. When a buyer starts researching solutions in your category, they’ve already seen your face on video, absorbed your perspective, and formed a positive impression. That head start translates directly into:

Higher response rates on outreach because they recognize your name
Higher conversion rates on your website because trust was built before the click
Shorter sales cycles because buyers arrive educated rather than starting from scratch
Higher close rates because the first conversation feels like a continuation, not an introduction

The alternative is starting every buyer relationship from zero trust, which is the most expensive and least efficient way to grow a B2B business.

Who Manages This

Rod Agatep personally oversees the content strategy, voice development, script writing direction, and ongoing 80/20 optimization of your Level 1 engagement. With over 27 years of experience in B2B marketing, Rod understands the difference between social media that looks active and social media that actually builds the trust and recognition that produces business results.

Your content is developed under Rod’s direct supervision, with every script, post, and strategy decision aligned to the positioning established during onboarding. This is not outsourced to a generic social media manager who doesn’t understand B2B buyer psychology. Every piece of content is reviewed for strategic alignment before it reaches your feed.

Level 1 Readiness Assessment

Answer these questions honestly. If you can answer YES to all of them, you have what you need to get strong results from Level 1.

Foundation Requirements

Does your website pass the Level 0 assessment (score of 26+)?
Is your positioning clear enough that daily content themes can be derived from it?
Can you describe your ideal buyer specifically enough that content can be targeted to their concerns?

Voice and Perspective

Do you have opinions about your industry that would differentiate your content from generic advice?
Can you articulate what you believe about your market that most competitors would disagree with?
Are you willing to share your real perspective on camera rather than safe, corporate-approved messaging?

Video Readiness

Are you willing to appear on camera 3 times per week? (Comfort isn’t required. Willingness is.)
Do you have a quiet space where you can film for 30-45 minutes per week?
Do you have a smartphone with a decent camera or a webcam setup? (Professional equipment is not required.)

Operational Readiness

Can you commit 4-5 hours per month to filming, content review, and quarterly strategy alignment?
Do you have a LinkedIn profile (or relevant platform account) that is professional and complete?
Are you prepared to maintain Level 1 for at least 6 months before evaluating whether it “works”?

Strategic Alignment

Do you understand that social media is a trust-building layer, not a direct lead generation channel?
Is your sales team aware that social presence supports their conversations rather than replacing them?
Are you comfortable with a content approach that educates and builds authority rather than constantly promoting your services?

Scoring

13-15 YES answers: You’re ready for Level 1. The foundation is in place and you have the perspective, willingness, and commitment needed for daily social media to compound.

9-12 YES answers: Close, but gaps exist. The most common gaps are Level 0 not being fully in place or reluctance to appear on camera. We can discuss how to address both.

8 or fewer YES answers: Level 1 isn’t the right next step yet. Focus on Level 0 and clarifying your positioning before investing in daily visibility.

Download The Level 1 Assessment

When to Move to Level 2

You’re ready for Level 2 (Landing Pages and Automation) when:

Level 1 has been running for at least 90 days and producing consistent daily engagement
Your 80/20 content analysis has identified the themes and formats that resonate with your audience
Your website is receiving social media referral traffic that you want to convert into leads
You have a specific offer, event, lead magnet, or next step that warrants a dedicated conversion page
Your sales team reports that buyers are mentioning your social content or videos, indicating that awareness is building
You’re ready to capture the interest Level 1 is generating rather than just building recognition

Level 1 builds the audience. Level 2 gives that audience a specific place to convert. Adding Level 2 before Level 1 has time to build recognition means building landing pages that nobody knows about. Adding it after Level 1 establishes presence means capturing the demand that daily social media created.

Pricing Summary

Option	Investment
Level 1 monthly	$1,500 – $3,500/month
Level 1 annual commitment	20% off monthly rate
Level 1 stacked with other levels	See Conversion Ecosystem pricing table

What’s included: Platform strategy, account optimization, daily content creation (3 videos + 4 image/text posts per week), script writing, professional video editing, community engagement, 80/20 testing and optimization, monthly reporting, quarterly strategy refresh, and sales team integration.

What’s not included: Paid advertising or boosted posts (Level 6), long-form video production over 10 minutes (Level 5), website changes (Level 0), or video filming equipment (you use your phone or existing setup).

The Omnipresence Conversion Ecosystem Rule

Every level below your active level must be in place. Level 1 requires a Level 0 website that passes the readiness assessment. Without a conversion-ready website, daily social media visibility sends potential buyers to a destination that doesn’t convert their interest into action. Build the foundation first. Then build the visibility layer on top of it.

Next Step

If you’re not sure whether Level 1 is the right next investment for your business, or whether your Level 0 foundation is strong enough to support it, the fastest way to find out is a conversation.

We’ll review your current social presence, assess your Level 0 readiness, and tell you honestly whether Level 1 will produce results in your situation or whether other work should come first.

No pitch. No pressure. Just clarity on where you stand and what to do next.

Yes I want to Book a Discovery Call

Frequently Asked Questions

How is this different from hiring a social media manager?

Most social media managers focus on posting consistently and growing follower counts. Level 1 is a strategic layer in a marketing system built around a daily content cadence with video at its core, a testing framework that finds your highest-performing content within 90 days, and integration with every marketing level above it. A social media manager manages a channel. Level 1 builds a trust asset with systematic testing and optimization.

Can I just do this myself?

You can. Many founders successfully manage their own social media. The question is whether you can post 7 times per week, write your own scripts, edit your own videos, engage daily with target accounts, analyze performance data, and run 80/20 optimization month after month while running your business. If you can commit to that consistency for 6+ months, you may not need Level 1. If that consistency has been difficult to maintain, Level 1 solves the problem.

I’m not comfortable on camera. Is that a dealbreaker?

No. Comfort develops quickly. Most clients report that filming feels natural by the end of the first month. Scripts remove the “what do I say?” anxiety. Editing removes the imperfections that make people self-conscious. And the business results that video produces, faster trust-building, higher engagement, and stronger buyer recognition, make the initial discomfort worthwhile. You don’t need to be polished. You need to be real. Buyers trust authenticity far more than perfection.

Why daily posting? Isn’t that too much?

Daily posting serves two purposes. First, it maximizes visibility in algorithms that reward consistent activity. Platforms show your content to more people when you post frequently and reliably. Second, it accelerates the testing framework. More content means more data points. More data points mean faster identification of your 20% that produces 80% of results. Companies posting 3 times per week need twice as long to learn what works. Daily posting compresses the learning curve.

Why LinkedIn first?

LinkedIn is where B2B decision-makers research, evaluate, and form opinions about potential partners. Its algorithm rewards thought leadership content and professional expertise. For most B2B companies, LinkedIn produces more trust-building value per post than any other platform because the audience is already in a professional mindset. We start where the highest-value buyers are concentrated and expand from there if the data supports it.

What if I don’t have strong opinions or a unique perspective?

You do. After 27 years of working with B2B leaders, we’ve never encountered a business owner who lacks perspective on their industry. They often just haven’t articulated it as content before. The onboarding process is designed to extract the insights, opinions, and expertise you naturally share in sales conversations and translate them into scripts and posts that resonate with buyers who haven’t spoken with you yet.

Will this generate leads directly?

Level 1 is primarily a trust-and-recognition layer, not a direct lead-generation channel. Some leads will come directly from social engagement, particularly on LinkedIn, where buyers reach out through DMs or comments after watching your videos. But the primary value of Level 1 is making every other marketing channel more effective. Leads generated through Level 2 landing pages, Level 4 content, Level 6 paid ads, and Level 7 outreach all convert at higher rates when Level 1 has built daily recognition first.

What if I already post on social media but inconsistently?

Inconsistent posting is often worse than not posting at all because it signals unreliability and resets the algorithmic momentum that consistency builds. Level 1 replaces inconsistency with a daily system. Your existing content and style serve as inputs for the onboarding process, and we build the new daily cadence around what is already resonating.

Can I review and edit every post and script before it goes out?

Yes. Scripts are delivered before filming day. The weekly content calendar is delivered for your review before anything is published. You can approve, request edits, or replace any piece of content. Most clients find that after the first month, the scripts match their voice closely enough that review takes 15-20 minutes per week.

What about content for multiple team members?

The standard Level 1 engagement covers one personal profile plus the company page. Adding a second thought leader is available at a reduced rate since the strategy, positioning, and content themes are already established. We coordinate both voices, so they complement rather than overlap, creating a broader presence without redundant messaging.

What happens if I need to pause Level 1?

If you need to pause, we recommend maintaining a minimum presence rather than going completely dark, as gaps in posting reset the algorithmic momentum that daily posting builds. If a pause is necessary, we discuss the best approach to preserve what’s been built and provide a plan for resuming effectively.

What are the cancellation terms?

Month-to-month engagements can be cancelled with 30 days notice. Annual commitments receive the 20% discount in exchange for a 12-month term. Early termination of annual commitments is subject to a fee equal to the discount received on months already completed. You keep all content produced during the engagement regardless of how or when it ends.

Do I own the content?

Everything we create for you belongs to you. Every video, every image, every script, and every piece of written content. You can repurpose it for your website, emails, presentations, or anywhere else. There are no licensing restrictions. If you cancel, you keep everything.