Keeping a customer is almost always more profitable than acquiring a new one. Yet most businesses focus heavily on acquisition and barely measure retention performance. The Marketing Retention KPI Benchmarks guide outlines the exact metrics that determine whether your retention strategy is protecting revenue or quietly allowing churn.

Inside this PDF, you’ll find the essential marketing retention KPI benchmarks for churn rate, repeat purchase rate, customer lifetime value, retention rate by cohort, upsell rate, engagement frequency, and revenue per customer. You’ll see what strong retention performance looks like and how high-performing companies turn existing customers into predictable, compounding growth.

If revenue feels unstable even with steady lead flow, retention is often the missing lever. Download the Marketing Retention KPI Benchmarks PDF below to measure your performance against proven standards and strengthen the revenue you’ve already earned.